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How Social Commerce Is Reshaping Customer Experience
The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. In this...
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How Brands Can Support Indigenous Communities on Social—the Right Way
There is a growing interest among businesses, large and small, to add their voices to the nationwide acknowledgment of the trauma inflicted upon Indigenous children at Canada’s Indian Residential...
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Social Pros—Tips to Protect Your Mental Health (From a Neuroscientist)
It’s no secret that too much social media takes a huge psychological toll. And for social media professionals who are on it practically 24/7, this toll becomes exponential. That’s why it’s so important...
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Reels Grew By 220M Users in Last 3 Months (And Other Jaw-Dropping Stats)
The data in our new Digital 2022 October Global Statshot Report–published in partnership with Hootsuite and We Are Social–covers the outlook for Facebook in the months ahead, valuable perspectives on...
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Companies Need References to Recruit Top Talent—Here’s How to Get Them
Wake up, companies: Worker power is growing. Everyone’s hopping jobs, demanding livable wages (gasp—the audacity!), and leaving toxic workplaces in the dust. Jumping to new companies is a popular exit...
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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign
Ah, Black Friday. It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United...
View ArticleMeet Irina Novoselsky, Hootsuite’s new CEO
Today we’re excited to announce Irina Novoselsky as Chief Executive Officer and member of the board at Hootsuite. We asked her to share her thoughts on why she’s joined the team: When the war broke out...
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Creative Block is Inevitable—Here’s How Our Social Team Beats It
You got a good night’s sleep, an extra hot venti latte within reach, your favorite get-sh*t-done playlist going, a beautiful blank page staring at you, and you’re ready for your creative mind to spew...
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The Story Behind Hootsuite’s ‘Proud Mamas’ Mother’s Day Tribute
It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we...
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Hootsuite CEO Reveals How Long She Spends on Social Media Every Morning
Hootsuite’s CEO, Irina Novoselsky, took the stage at Collision 2023, where she did an insight-packed Q&A with Evan Hansen, Co-founder and Editor-in-chief of Meteor. The first question Evan asked...
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